Digital Marketing Training
Digital Marketing Training In Kolkata
WPS Training team is highly experience of 1+ years of live project exposure with digital marketing training in Hyderabad. We give training in both online and classroom training in digital marketing that facilitates you with placement assistance and lab facilities.
Are you not getting job? Digital marketing career have lots of fresher’s opening in Hyderabad with best package. WPS Training is giving training in digital marketing live project classes. WPS Training trainer is 1 years of experience and give top classes in digital marketing courses in Hyderabad. We are offering digital marketing courses in Kolkata. Now a days so many institute is giving digital marketing courses in Kolkata but WPS Training is real time Company who work in digital marketing and website promotion so you will get real-time exposure in your training. Our digital marketing course fee in Kolkata is very less compare to other institute.
Trainer’s profile: Our trainer i.e. Partho Patim have more than 15 years of industrial and real time experience which can help you to become expert in digital marketing which can provide you different dimension to your lives. We cove all the topics in digital marketing training in Kolkata i.e. core concept of SEO, SEM, SMM, SMO and many other.
After the Course is completed: We will help you to turn out to be a successful digital expert with on-demand capabilities from our top digital marketing training in Hyderabad. Our digital marketing training course Kolkata syllabus is designed with the aid of marketplace leading industry experts and tie up with top class MNC companies for placement assistance. WPS Training will prepare the students for the maximum in-call for digital marketing certificate checks like Google AdWords, fb Blueprint, YouTube advertising, Bing commercials accreditation, Google Analytics, and Twitter advertising and marketing.
DIGITAL MARKETING COURSE IN KOLKATA WITH PLACEMENT
In our digital marketing training institute Kolkata , candidates will research the in-depth technique of digital marketing and they will be capable of explore each and every nook of digital advertising.
Corporate Training
Our Trainings
DIGITAL MARKETING COURSE DILSUKHNAGAR
- Every Student Get Lab Facility
- Each Student Get Placed After Successfully Training
- Trainer Is 15 Years Of Experience
- Live Project Training In Digital Marketing
- Digital Marketing Internship Will Be Given
Digital marketing certification in Kolkata includes use of diverse provider, equipment and advertising and marketing techniques, which mainly is based on the net as core promotional medium, similarly to cell, electronic mail, digital billboards, wireless textual content messaging, digital television, radio channels, etc.
Our experts are chargeable for various best marketing training in Kolkata while utilizing techniques like key-word analysis, search engine optimization, content marketing, income conversion, marketing campaign marketing, eCommerce advertising and marketing, show best digital marketing institutes in Kolkata, performance monitoring and the use of social media systems to power capacity traffic to the enterprise website.
DIGITAL MARKETING COURSE MODULES
CONCEPT OF MARKETING
- What Is Marketing?
- What Is Digital Marketing?
- Understanding The Process Of Marketing
- How Digital Marketing Wins Over Traditional Marketing?
- Understanding The Process Of Digital Marketing
- About Increasing Visibility.
- What Is Visibility?
- Visibility Types.
- Visibility With Examples.
- About Visitors Engagement.
- What Is Engagement?
- The Importance Of Engagement.
- Engagement With Examples.
- About Bringing Targeted Traffic
- Inbound.
- Outbound.
- About Conversion Leads.
- Conversion Types.
- Understanding The Process Of Conversion.
- About Retention.
- The Importance Of Retention.
SEO (SEARCH ENGINE OPTIMIZATION)
- Basics Of SEO
- What Is SERP?
- What Are Search Engines?
- How Do They Work?
- Introduction To Keywords
- Types Of Keywords.
- Introduction To Google Keyword Planner Tool.
- Use Of Google Operators
- How To Start With Keyword Planning Process?
- On-Page Optimization.
- What Are Primary, Secondary And Tertiary Keywords?
- How To Optimize Them?
- Understand Your Audience And Write.
- What Is Keyword Stuffing?
- Internal Linking.
- How To Create Meta Tags?
- Verify Website Using Google Webmaster Tool
- SiteMap Creation And Submission.
- The Concept Of Heading Tags
- Image Optimization Process.
- URL Optimization
- Difference Between 301,302 And Not Found.
- What Is Robots File And It's Creation?
- Use Of Bold, Italic And Underline.
- Off-Page Optimization
- Introduction To Page Rank.
- What Is Page Authority?
- What Is Domain Authority?
- What Is Link Juice?
- What Are Backlinks?
- Do follow Backlinks
- Unfollow Backlinks
- What Is Link Popularity ?
- Directory Submissions.
- Content Marketing Importance.
- Blog Submission.
- Blog Commenting.
- Article Submission.
- Forum Submission
- Press Release Submission.
- Competitors Link Analysis
- SEO Tools
- Google Algorithms
- SEO Reporting
- Local Listing( SEO)
PPC ( PAY PER CLICK):
- Google AdWords(Overview)
- Understanding Search Results.
- Introduction To Google Adwords
- Overview To Bing Ads
- Detailed Account Overview
- Campaigns
- Adgroups
- Ads
- Keywords Etc.
- Types Of Advertising Campaign
- Search Networks.
- Display Networks.
- Shopping Ads.
- Video Ads.
- Universal App.
- Understanding - Google Adwords Algorithm.
- How Does Google Ranks Ads In Auction?
- What Is Quality Score?
- The Importance Of Quality Score.
- What Is CTR?
- The Importance Of CTR
- Understand Bids.
- Creation Of Your First Search Campaign.
- Types Of Search Campaigns
- The Difference Between Standard And All Features.
- Campaign Level Setting.
- Use Of Existing Campaigns.
- Target Your Location.
- Location Settings.
- Types Of Location Targeting.
- Understand All Types Of Bids Strategies.
- Manual
- Auto
- Advanced Strategies.
- Understanding Ad Extensions
- Types Of Ad Extensions.
- Setting Up Your 1st Ad Extension.
- What Are Flexible Bid Strategies?
- Understand The Use Of It.
- Creating AdGroups.
- Download Adgroups Using Tools
- All About Keywords
- Finding Relevant Keywords.
- How To Ads Them In Your Adgroup.
- Different Types.
- Broad Match
- Phrase Match
- Exact Match
- Modifiers
- -Ve Keywords.
- Creating Ads
- Tracking Performance And Conversions
- What Is Conversion?
- It's Importance.
- Setting Up Conversion Tracking.
- Use The Code To Activate.
- Analyze The Performance
- Optimize Search Campaigns
- How To Increase Quality Score.
- How To Increase CTR.
- Use Of Negative Keywords For Optimization
- Evaluation
- Creating Display Campaign
- Types Of Display Campaigns
- Creating First Display Campaign
- Making Campaign Level Settings.
- How Display Campaign Is Differ Than Search Campaigns
- What Is CPM?
- Advanced Settings.
- The Importance Of Ad-Scheduling.
- Ad-Delivery Options.
- Creating Multiple Adgroups.
- Different Types Of Targeting.
- Demographic.
- Interest And Remarketing.
- Other Types.
- Keyword Based.
- Topic-Based.
- Placement Based.
- Finding Relevant Websites For Ads.
- Creating Text Ads.
- Creating Image / Banner Ads.
- Uploading Banner Ads
- Creating Ads From Ad Gallery.
- The Concept Of Re-Marketing.
- What Is Remarketing?
- Setting Up Remarketing Campaign.
- Creating Remarketing List.
- Creating Video Campaign
- Understand Video Marketing
- Creating Your 1st Video Campaign.
- Types Of Ads
- In Display Ads
- Skippable Ads
- Non Skip Ads
- In-Stream Ads.
- Search Ads
- Related Ads
- Hover Ads
- Partners Websites
- Creating Both Ads.
- Choose Different Targeting Methods.
- Understanding Shopping Ads
- Use Of Universal App
GOOGLE ANALYTICS
- Introduction To Google Analytics
- Understanding Interface.
- How Does Google Analytics Work?
- Setting Up Your Account
- Activate Analytics Using Code.
- Analyze Real-Time Traffic.
- Creating Your Dashboard.
- Creating Shortcuts.
- How To Compare Website Performance.
- Analyze Your Audience.
- Understand What Sessions Are.
- Understand Bounce Rate
- Understand New Sessions.
- Know Where They Are Coming From.
- Understand What They Are Doing On Your Website.
- Setup Goals
- Different Types Of Goals.
- How To Setup Funnel In Goals
- The Importance Of Funnel
- Integrating AdWords In Analytics Account.
- Understanding Filters.
- Creating Reports.
SOCIAL MEDIA MARKETING:
- What Is Social Media Marketing?
- How Is It Different Than Other Forms Of Marketing?
- Different Social Media Platforms.
- Facebook Marketing
- Understanding FB Marketing
- Creating FB Page.
- Starting With Practical Sessions.
- Starting With Practical Sessions.
- Increasing Fans On Fan Page.
- Increasing Reach Of Any Post.
- Fan Engagement.
- Lead Generation.
- Conversion
- How To Set Up Conversion Tracking.
- Twitter Marketing
- Twitter Overview.
- Advertising On Twitter.
- Creating Your 1st Twitter Campaign
- Understand Types Of Ads.
- Understand Targeting.
EMAIL MARKETING:
- What Is Email Marketing?
- How Does Email Work?
- Types Of Email Marketing
- Opt-In
- Bulk Emails
- Setting Up Emails Marketing Account
- Platforms To Choose For Marketing.
- Setting Up Lists And WebForm.
- What Is Autoresponder?
- Setting Up Autoresponders
- Top Email Marketing Software's.
- Overview On How To Use Them.
ONLINE DISPLAY ADVERTISING :
- Overview Of Online Advertising.
- Types Of Advertising.
- Banner Ads.
- Pop Up And Pop Under Ads.
- In Text Ads
- In-Page Ads.
- In Video Ads
- In Image Ads.
- Creating Ads Using Display Advertising Tools
LEAD GENERATION PROCESS:
- What Are Leads?
- Why Are Leads Important?
- What Are Landing Pages?
- Why Is Landing Page Design Important?
- Understanding Thankyou Page.
- Landing Pages Vs Website.
- Properties Of A Landing Page For Conversions.
- What Is A/B Testing?
- How To Implement A/B Testing.
- Finalize A Page After Testing.
E-COMMERCE MARKETING :
- What Is Ecommerce?
- Top Ecommerce Websites Around The World
- Ecommerce Scenario In India
- How To Do SEO Of An Ecommerce Website?
- Using Affiliate Marketing To Promote Your Ecommerce Business
CONTENT MARKETING:
- Introduction
- Objective Of Content Marketing
- Understanding Keyword Research
- Optimize Content For Search Engines
- Promoting Content To Increase Traffic, Engagement, And Sales.
AFFILIATE MARKETING:
- What Is Affiliate Marketing?
- How People Make Money With This?
- What A-A-A Stands For?
- How To Start With Affiliate Marketing?
- Getting Approved Is The 1st Step.
- Affiliate Networks Available.
- Top Affiliate Websites.
- Traffic Sources
ORM :
- What Is ORM (Online Reputation Management)
- Why Do You Need It?
- Some Techniques To Work With.
ADSENSE AND BLOGGING :
- AdSense
- What Is AdSense?
- How To Get Approved?
- Use Tricks To Get Approval.
- What To Avoid In AdSense?
- Adsense Interface.
- Blogging
- Placing AdSense Ads On Your Blog.
- Blog Creation
- Start Generating Business.
PROJECT PORTALS :
- Introduction To Freelancing Portals.
- Setting Up Your Account.
- How To Complete Your Profile.
- How To Clear Tests.
- What Is Bid
- Difference Between Free And Paid Accounts.
- Understanding Terms And Conditions.
- How To Setup Portfolio
- Identify Where No To Bid
- Setting Up Your 1st Proposal.
ADAPTABILITY :
- Backup Classes.
- Doubt Sessions.
- Small Batches.
- Flexible Timings.
- international Certifications.
- Theoretical And Practical Sessions
- Learn How To Make Money Online.
- JOB ASSISTANCE
KEYWORD ANALYSIS AND RESEARCH & COMPETITOR ANALYSIS :
- Swot Analysis
- TaKeyword Rget Segmentation
- Research : Finding The Good Key Word
- Competitor Analysis
- Finding Appropriate Keyword
- Keyword Research Tools: - Google Keyword Search, Google
- Suggest.
- IBP Tools + Word track + Other Tools
- Google Search Results Hints
- Google Auto Search
- Competitor Website.
KEYWORD ANALYSIS AND RESEARCH & COMPETITOR ANALYSIS:
- Black Hat SEO: Black Hat SEO: So Evil He's A Typosquatter Installing Spyware. Plain Illegal, Too. Google Will Give Penalty Of Your Website Search.
- White Hat SEO: This Person Puts Up The Content That? People Are Actually Searching For, And Prepares The Site To Make It Very Accessible. White Hat SEOs Only Op
HOW TO CREATE REPORT AFTER LEANING THE SEO:
- How To Check Client Website.
- What Is The Present Status Of Your Client Site.
- How Many Back Links
- What Is The Page Ranking
- On-Page And Off Page.
- Proper Linking
- How To Create Report In Professional Ways
- Services/Training Enquiry
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