WELCOME TO DIGITAL MARKETING TRAINING
GOOGLE ADWORDS CERTIFICATION
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Benefits of learning Google AdWords training course in Kolkata @ WPS Training
Leading Google AdWords training institute in Kolkata
State of the art infrastructure
Industry expert and skilled faculties
Facility to work on “Live” Projects
Certificate on completion of the Course
100% Job Assistance Guaranteed!
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DIGITAL MARKETING COURSE MODULES
CONCEPT OF MARKETING
Corporate Training
Our Trainings
- What Is Marketing?
- What Is Digital Marketing?
- Understanding The Process Of Marketing
- How Digital Marketing Wins Over Traditional Marketing?
- Understanding The Process Of Digital Marketing
- About Increasing Visibility.
- What Is Visibility?
- Visibility Types.
- Visibility With Examples.
- About Visitors Engagement.
- What Is Engagement?
- The Importance Of Engagement.
- Engagement With Examples.
- About Bringing Targeted Traffic
- Inbound.
- Outbound.
- About Conversion Leads.
- Conversion Types.
- Understanding The Process Of Conversion.
- About Retention.
- The Importance Of Retention.
SEO (SEARCH ENGINE OPTIMIZATION)
- Basics Of SEO
- What Is SERP?
- What Are Search Engines?
- How Do They Work?
- Introduction To Keywords
- Types Of Keywords.
- Introduction To Google Keyword Planner Tool.
- Use Of Google Operators
- How To Start With Keyword Planning Process?
- On-Page Optimization.
- What Are Primary, Secondary And Tertiary Keywords?
- How To Optimize Them?
- Understand Your Audience And Write.
- What Is Keyword Stuffing?
- Internal Linking.
- How To Create Meta Tags?
- Verify Website Using Google Webmaster Tool
- SiteMap Creation And Submission.
- The Concept Of Heading Tags
- Image Optimization Process.
- URL Optimization
- Difference Between 301,302 And Not Found.
- What Is Robots File And It's Creation?
- Use Of Bold, Italic And Underline.
- Off-Page Optimization
- Introduction To Page Rank.
- What Is Page Authority?
- What Is Domain Authority?
- What Is Link Juice?
- What Are Backlinks?
- Do follow Backlinks
- Unfollow Backlinks
- What Is Link Popularity ?
- Directory Submissions.
- Content Marketing Importance.
- Blog Submission.
- Blog Commenting.
- Article Submission.
- Forum Submission
- Press Release Submission.
- Competitors Link Analysis
- SEO Tools
- Google Algorithms
- SEO Reporting
- Local Listing( SEO)
PPC ( PAY PER CLICK):
- Google AdWords(Overview)
- Understanding Search Results.
- Introduction To Google Adwords
- Overview To Bing Ads
- Detailed Account Overview
- Campaigns
- Adgroups
- Ads
- Keywords Etc.
- Types Of Advertising Campaign
- Search Networks.
- Display Networks.
- Shopping Ads.
- Video Ads.
- Universal App.
- Understanding - Google Adwords Algorithm.
- How Does Google Ranks Ads In Auction?
- What Is Quality Score?
- The Importance Of Quality Score.
- What Is CTR?
- The Importance Of CTR
- Understand Bids.
- Creation Of Your First Search Campaign.
- Types Of Search Campaigns
- The Difference Between Standard And All Features.
- Campaign Level Setting.
- Use Of Existing Campaigns.
- Target Your Location.
- Location Settings.
- Types Of Location Targeting.
- Understand All Types Of Bids Strategies.
- Manual
- Auto
- Advanced Strategies.
- Understanding Ad Extensions
- Types Of Ad Extensions.
- Setting Up Your 1st Ad Extension.
- What Are Flexible Bid Strategies?
- Understand The Use Of It.
- Creating AdGroups.
- Download Adgroups Using Tools
- All About Keywords
- Finding Relevant Keywords.
- How To Ads Them In Your Adgroup.
- Different Types.
- Broad Match
- Phrase Match
- Exact Match
- Modifiers
- -Ve Keywords.
- Creating Ads
- Tracking Performance And Conversions
- What Is Conversion?
- It's Importance.
- Setting Up Conversion Tracking.
- Use The Code To Activate.
- Analyze The Performance
- Optimize Search Campaigns
- How To Increase Quality Score.
- How To Increase CTR.
- Use Of Negative Keywords For Optimization
- Evaluation
- Creating Display Campaign
- Types Of Display Campaigns
- Creating First Display Campaign
- Making Campaign Level Settings.
- How Display Campaign Is Differ Than Search Campaigns
- What Is CPM?
- Advanced Settings.
- The Importance Of Ad-Scheduling.
- Ad-Delivery Options.
- Creating Multiple Adgroups.
- Different Types Of Targeting.
- Demographic.
- Interest And Remarketing.
- Other Types.
- Keyword Based.
- Topic-Based.
- Placement Based.
- Finding Relevant Websites For Ads.
- Creating Text Ads.
- Creating Image / Banner Ads.
- Uploading Banner Ads
- Creating Ads From Ad Gallery.
- The Concept Of Re-Marketing.
- What Is Remarketing?
- Setting Up Remarketing Campaign.
- Creating Remarketing List.
- Creating Video Campaign
- Understand Video Marketing
- Creating Your 1st Video Campaign.
- Types Of Ads
- In Display Ads
- Skippable Ads
- Non Skip Ads
- In-Stream Ads.
- Search Ads
- Related Ads
- Hover Ads
- Partners Websites
- Creating Both Ads.
- Choose Different Targeting Methods.
- Understanding Shopping Ads
- Use Of Universal App
GOOGLE ANALYTICS
- Introduction To Google Analytics
- Understanding Interface.
- How Does Google Analytics Work?
- Setting Up Your Account
- Activate Analytics Using Code.
- Analyze Real-Time Traffic.
- Creating Your Dashboard.
- Creating Shortcuts.
- How To Compare Website Performance.
- Analyze Your Audience.
- Understand What Sessions Are.
- Understand Bounce Rate
- Understand New Sessions.
- Know Where They Are Coming From.
- Understand What They Are Doing On Your Website.
- Setup Goals
- Different Types Of Goals.
- How To Setup Funnel In Goals
- The Importance Of Funnel
- Integrating AdWords In Analytics Account.
- Understanding Filters.
- Creating Reports.
SOCIAL MEDIA MARKETING:
- What Is Social Media Marketing?
- How Is It Different Than Other Forms Of Marketing?
- Different Social Media Platforms.
- Facebook Marketing
- Understanding FB Marketing
- Creating FB Page.
- Starting With Practical Sessions.
- Starting With Practical Sessions.
- Increasing Fans On Fan Page.
- Increasing Reach Of Any Post.
- Fan Engagement.
- Lead Generation.
- Conversion
- How To Set Up Conversion Tracking.
- Twitter Marketing
- Twitter Overview.
- Advertising On Twitter.
- Creating Your 1st Twitter Campaign
- Understand Types Of Ads.
- Understand Targeting.
EMAIL MARKETING:
- What Is Email Marketing?
- How Does Email Work?
- Types Of Email Marketing
- Opt-In
- Bulk Emails
- Setting Up Emails Marketing Account
- Platforms To Choose For Marketing.
- Setting Up Lists And WebForm.
- What Is Autoresponder?
- Setting Up Autoresponders
- Top Email Marketing Software's.
- Overview On How To Use Them.
ONLINE DISPLAY ADVERTISING :
- Overview Of Online Advertising.
- Types Of Advertising.
- Banner Ads.
- Pop Up And Pop Under Ads.
- In Text Ads
- In-Page Ads.
- In Video Ads
- In Image Ads.
- Creating Ads Using Display Advertising Tools
LEAD GENERATION PROCESS:
- What Are Leads?
- Why Are Leads Important?
- What Are Landing Pages?
- Why Is Landing Page Design Important?
- Understanding Thankyou Page.
- Landing Pages Vs Website.
- Properties Of A Landing Page For Conversions.
- What Is A/B Testing?
- How To Implement A/B Testing.
- Finalize A Page After Testing.
E-COMMERCE MARKETING :
- What Is Ecommerce?
- Top Ecommerce Websites Around The World
- Ecommerce Scenario In India
- How To Do SEO Of An Ecommerce Website?
- Using Affiliate Marketing To Promote Your Ecommerce Business
AFFILIATE MARKETING:
- What Is Affiliate Marketing?
- How People Make Money With This?
- What A-A-A Stands For?
- How To Start With Affiliate Marketing?
- Getting Approved Is The 1st Step.
- Affiliate Networks Available.
- Top Affiliate Websites.
- Traffic Sources
ORM :
- What Is ORM (Online Reputation Management)
- Why Do You Need It?
- Some Techniques To Work With.
ADSENSE AND BLOGGING :
- AdSense
- What Is AdSense?
- How To Get Approved?
- Use Tricks To Get Approval.
- What To Avoid In AdSense?
- Adsense Interface.
- Blogging
- Placing AdSense Ads On Your Blog.
- Blog Creation
- Start Generating Business.
HOW TO GET SEO PROJECT AND HOW TO EARN EXTRA MONEY:
- Introduction To Freelancing Portals.
- Setting Up Your Account.
- How To Complete Your Profile.
- How To Clear Tests.
- What Is Bid
- Difference Between Free And Paid Accounts.
- How to setup Portfolio
- Identify Where no to Bid
- Setting up your 1st Proposal.
- Google adsense, project biding, affiliate marketing etc
GOOGLE AND BING / SUBMISSION AND WEB MASTER TOOL:
- How to submit website in google
- How to submit website in bing/yahoo
- Google local business submission
- Google analytics
- Google latest updates
- Learn How to Make money Online.
- JOB ASSISTANCE
KEYWORD ANALYSIS AND RESEARCH & COMPETITOR ANALYSIS :
- Swot Analysis
- TaKeyword Rget Segmentation
- Research : Finding The Good Key Word
- Competitor Analysis
- Finding Appropriate Keyword
- Keyword Research Tools: - Google Keyword Search, Google
- Suggest.
- IBP Tools + Word track + Other Tools
- Google Search Results Hints
- Google Auto Search
- Competitor Website.
TYPES OF SEO TECHNIQUES:
- Black hat SEO: Black Hat SEO: So evil he's a typosquatter installing spyware. Plain illegal, too. Google will give penalty of your website search
- White Hat SEO: This person puts up the content that? people are actually searching for, and prepares the site to make it very accessible. White Hat SEOs only op
HOW TO CREATE REPORT AFTER LEANING THE SEO:
- How To Check Client Website.
- What Is The Present Status Of Your Client Site.
- How Many Back Links
- What Is The Page Ranking
- On-Page And Off Page.
- Proper Linking
- How To Create Report In Professional Ways
- Services/Training Enquiry
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